Privacy
The short version: when you subscribe, your email goes straight to Substack — princefreddie.com never sees or stores it. The site itself keeps almost nothing: some anonymous usage analytics, and a small cookie that varies the picture at the top. Here is the longer version.
Who we are
Prince Freddie Sleep Stories runs the website at princefreddie.com. Contact: studio@princefreddie.com. We are the data controller for the small amount of site analytics described below. We are not the controller for your email subscription — see the next section.
The email signup
The "subscribe" box on this site is an embedded Substack form. When you type your email and submit it, it goes directly to Substack — it does not pass through princefreddie.com, and we never see or store it. For your subscription, Substack is the data controller: what they collect, how they use it, and how you exercise your rights over it are governed by Substack's privacy policy. Substack delivers the weekly story emails; every one has a one-click unsubscribe.
What the site itself collects
Two things, neither of which identifies you by name:
- Usage analytics. We use Google Analytics (loaded via Google Tag Manager) to understand things like how many people visit and which pages they read. It records page views, approximate location, device and browser type, and how you arrived. We use it only to improve the site.
- A preference cookie. A small first-party cookie
(
pf-hero) remembers which illustration you last saw at the top of the page, so a different one shows next time. It holds no personal data and is not used for tracking.
Cookies
The site uses a few cookies and similar storage:
- Google Analytics cookies — measure site usage (Google's, set when analytics loads).
pf-hero— our own preference cookie for hero-image rotation; expires after 30 days.- Substack cookies — the embedded subscribe form is served by Substack and may set its own cookies within that form.
You can clear or block cookies in your browser settings; the site still works without them.
Why we can use it (lawful basis)
For the site analytics, our lawful basis under UK GDPR is our legitimate interest in understanding and improving a free website, kept proportionate by collecting no names and no marketing profile. For your email subscription, the lawful basis sits with Substack as the controller — typically your consent, given when you submit the Substack form.
Who else is involved
- Substack — provides the embedded subscribe form, holds the subscriber list, and delivers the weekly story emails.
- Google — provides the analytics (Analytics + Tag Manager).
- Cloudflare — hosts the website and serves it; standard server logs (including IP addresses) are kept briefly for security and reliability.
These providers may process data outside the UK, including in the United States, under appropriate safeguards such as the UK International Data Transfer Addendum or standard contractual clauses. Each has its own privacy terms.
How long data is kept
Analytics data is retained on a rolling basis (broadly up to 14 months) and then deleted. Your email subscription is held by Substack for as long as you stay subscribed — unsubscribe at any time and Substack removes you.
Your rights
Under UK GDPR you can ask to see, correct, or delete your data, or object to its use. For anything to do with your email subscription, the quickest route is the one-click unsubscribe in any story email, or contact Substack directly — they hold that data. For the site analytics, or any question at all, email studio@princefreddie.com. If you think something has gone wrong you can complain to the UK Information Commissioner's Office at ico.org.uk.
Children
The site and the stories are intended for adults and are not directed at children.
Changes
If this notice changes we will update this page. Last updated 22 May 2026.