Privacy
The short version: we collect as little as we can. If you give us your email, we use it to send you the stories you asked for and occasional news about The Settle, and you can stop that with one click. If you subscribe, our payment provider handles your card. The site itself counts visits, and uses analytics and advertising measurement in line with your cookie choice. We never sell your data, and we never tell anyone anything about your sleep. Here is the longer version.
Who we are
The Settle (including The Settle Sleep Stories and The Settle Premium) is run by Prince Freddie Studio Ltd, a company registered in England and Wales (company number 17326303), 2 Frederick Street, London WC1X 0ND. It runs letthedaysettle.com and princefreddie.com. We are the data controller for the personal data described here. Contact: our contact page.
What we collect, and why
- Your email address, when you sign up for free stories on our sites, ask for them by message on social media, or contact us. We use it to send what you asked for, and occasional emails about new stories and The Settle Premium. Every email has a one-click unsubscribe. Alongside it we may keep a note of how you found us (for example the page or ad you came from) and whether you have started a trial or subscription, so we send you relevant emails and learn which pages and ads help people.
- Subscription details, if you start a trial or pay for The Settle Premium: your email, your plan and its status. Your card details go to our payment provider and its payment processor, never to us.
- Site usage: which pages are visited, how people arrived (including campaign tags in links), approximate location, device and browser type, and anonymous records of how pages are used (taps, scrolls), with anything you type hidden. Some of this we count ourselves without cookies or IP addresses; the rest comes from analytics tools that follow your cookie choice.
- Advertising measurement, in line with your cookie choice: our advertising partners can record that a visit from one of our ads led to a sign-up, a trial or a subscription, and may show our ads again to past visitors (remarketing). To match a sign-up or subscription to an ad, they may receive a scrambled (hashed) copy of your email and the ad's click identifier. They cannot read your address from it.
- Form protection: when you submit a form, we check signals such as whether a real tap or key press happened, to keep automated sign-ups out. This is not stored against your email.
- Messages you send us, by email or social media, so we can reply.
We do not make automated decisions about you that have legal or similarly significant effects, and apart from the remarketing described above, which follows your choice, we do not profile you.
Why we can use it (lawful basis)
- Consent for marketing emails (under UK GDPR and PECR) and, where we ask first, for analytics and advertising cookies. You can withdraw it at any time.
- Contract for running a subscription you have chosen.
- Legitimate interests for running and securing the site, counting visits without identifying anyone, keeping automated sign-ups out, replying to you, and, where cookies are on by default with an opt-out (see below), measuring which ads help people.
- Legal obligation where we must keep records, for example for tax.
Cookies and your choices
Essential cookies run the site and remember your choices. Analytics and advertising cookies are optional. In the UK, the EU and wherever the law requires it, we ask before setting them. In some places, such as most of the United States, Canada and Australia, they may be on from your first visit, with a notice and an opt-out. Wherever you are, you can at any time. If your browser sends a Global Privacy Control signal, we treat it as an opt-out of advertising cookies and of sharing for advertising. We do not sell your personal information. The current list of cookies is on our cookie notice.
Who else is involved
We use a small number of trusted providers, each for a specific job and under data-protection terms. The providers may change over time; the kinds of provider, and our current ones, are:
- Email delivery (currently Sender.net)
- Payments and paid podcast feeds (currently Supercast, whose own privacy policy also applies at checkout)
- Website hosting and security (currently Cloudflare)
- Analytics (currently Google Analytics and Tag Manager, and Microsoft Clarity)
- Advertising measurement (currently Google, Meta and OpenAI)
- Publishing and podcast platforms, such as Substack, Apple Podcasts, Spotify and YouTube. If you subscribe or listen there, their own privacy policies apply.
- Social media tools, if you message us on a social platform
We may also share data where the law requires it, or with a buyer if the business is ever sold, under the same protections.
Sending data outside the UK
Some providers process data outside the UK, including in the United States and the EU. When they do, we rely on UK adequacy regulations, the UK Extension to the EU-US Data Privacy Framework, or the UK International Data Transfer Addendum to the Standard Contractual Clauses, as appropriate.
How long we keep it
We keep your email while you are subscribed, and delete it within 30 days of you unsubscribing or asking us to, unless we need to keep a minimal record (for example, that you asked not to be emailed). Subscription records are kept as long as the law requires. Analytics data is kept for up to about 14 months; server logs for a few days.
Your rights
Under UK GDPR you can ask to see your data, correct it, delete it, restrict or object to how we use it, ask for a copy to take elsewhere, and withdraw consent at any time (which does not affect anything done before). Write to us on our contact page and we will reply within a month. The quickest way to stop emails is the one-click unsubscribe in any of them. If you think something has gone wrong you can complain to the UK Information Commissioner's Office at ico.org.uk.
Children
The Settle is intended for adults and is not directed at children.
Changes
We may update this notice as our services change. The current version always lives on this page, and if a change materially affects how we use your data, we will tell you before it takes effect. Last updated 8 October 2026.